These were in article I read. The purpose of the the article was to help those who wanted to buy art as an investment – not something I would ever do.
That said, here are the rules.
1 Choose the work of an artist with an identifiable style. This one is so obvious I’d thought of it myself and included it in a forthcoming book.
2 Choose an artist with a sophisticated technique. The explanation given as to what this actually means has nothing to do with technique, so I am none the wiser.
3 The artist should use quality materials. This makes sense. You don’t want the colour to start fading a month after you bought the piece.
4 Commitment. An artist may have produced first rate work but you want to know that he/she will continue to do so. This has absolutely nothing to do with the quality of the work to date and everything to do with the artist boosting his/her profile and, with it, the value of the work.
5 Professionalism. The sole sign of this offered in the article is that the artist is not emotionally tied to the work but willing to sell. This suggests a solution to a problem which does not exist. If the artist is unwilling to sell then you wouldn’t be buying in the first place.
6 The enthusiasm of experts. The category of expert mentioned is the art college tutor. Presumably art critcs come into it too, and owners of art galleries. I am now looking for my bow tie.
Some artists were given as examples: Alice Dyba, Agata Czeremuszkin-Chrut, Brian Cheeswright, Bartosz Beda, Rebecca Fontaine-Wolf and Slavomir Zombek.
There is an additional section on buying online, which I find inconceivable, since colour rendition cannot be trusted this way and texture is a problem. Buying art without seeing the real thing does not strike me as a sharp idea.
The author of the article was Sarah Ryan.