This may seem obvious, but there are occasions when some people wilfully ignore them.
I have a book coming out soon, the title is Interleaved Lives, and while I have complete control of the text, this is not the case with the cover design. Though I can’t draw to save myself, I did have a visual image in mind. So in an attempt to cover this angle, I sought a cover designer and supplied her with the following brief.
Hi. I am looking for a cover for a novel: ebook and paperback. The title is Interleaved lives. I can’t draw, but have an image in my mind consisting of three pages of a book, caught in the act of being leafed through, though without visible sign of the person doing the leafing. The spine of the book is to the viewer’s left. Each page would have an image of a different character. The cover would not be very colourful, largely monochrome with tasteful blue tint. Are you OK with this? Feel free to say no.
The artist I approached did not say no, from which I assumed she was happy with the brief. In due course she supplied the following cover.
Well, correct me if I’m wrong, but I can see no point of contact between the brief and this cover. However, I was reassured to learn that she regarded it as some of her best work. Seldom has my gas been so flabbered!
Nothing daunted I tried a second time: same brief, different designer. And after making some points about what I had in mind, he came up with this.
For him, the words of the brief had meaning. I liked his work a lot and told him so.